What Is The Rank Tracker And What Does It Do?!
Rank tracking is checking positions of keywords that a website ranks for in search engine result pages also known as (SERPs).
These keywords include the following types:
- Keywords that are used on the website.
- Many other terms you necessarily don’t optimize for.
- Keywords that your competitor rank for.
Rank tracking is about tracking and analysing the organic positions of keywords in time. It’s based on current rankings and historical data, so you can analyse the progress and its impact on organic traffic.
Rank tracking is an essential part of the SEO workflow. It gives you information about how well the website stands on the market. On top of that, keyword rankings remain one of the most important KPIs in SEO.
However, you shouldn’t focus solely on the positions. Being obsessed with rank tracking will not help you to understand how the keyword positions’ progress influences the overall organic traffic potential of the website.
Factors that influence the keyword rankings:
- Personalised results
- Location/IP address
- Device used
- Google data centres synchronisation
- Time
- Search settings
- Other factors
https://mangools.com/blog/seopedia/rank-tracking/
Below is a example of a few things you may see on your Rank Tracker.
The rank improvement shows how fluctuations can present themselves. There are keywords that have not yet ranked. This is because jumping to the front of Google's results usually takes time, depending on the competitiveness of your industry and popularity of your keywords.