Simplicity is key when uploading products within an Ecommerce site.
Let's say Bob sells only shoes and continues to expand his products as more become available from manufacturers.
When a product uploads such as "red leather shoes" ideally the URL structure of the page requires to be straight to the point and simple for search engines to understand, this enhances your chances of ranking for the keyword "red leather shoes"
www.example.co.uk/red-leather-shoes
How about men's, women's, kids, other categories?
In this case if there is a category page before a customer lands onto the product, the URL structure typically should be:
www.example.co.uk/category/productname
In this case the URL should be:
www.example.co.uk/kids/red-leather-shoes
www.example.com/women/red-leather-shoes
www.example.com/men/red-leather-shoes
and so forth.
If Bob decides to now sell cardigans and shoes, this can become a bit more complex with the URL structure however still remains simple.
Shoes:
www.example.co.uk/shoes/kids/red-leather
www.example.co.uk/shoes/adults/red-leather
Cardigan:
www.example.co.uk/caridgans/adults/red
www.example.co.uk/cardigans/kids/red
Alternatively the pages can also read as:
www.example.co.uk/kids-red-cardigan
Generally a nice clear pathway for Google to read is extremely important as you want to avoid having a very long messy URL structure which can confuse search engines and complicate the rakings. Avoiding too many numbers and jumbled type within the URL is very important.
We hope this article has helped!
Our teams are here to assist with guidance to ensure your site is ideal for Search engine optimisation so please get in touch if you need any help regarding your ecommerce site and making sure it is SEO friendly.