Let's say for example you are based in Kent, and you wish to cover a variety of locations as your business expands beyond the primary location. In order to achieve search results in various locations, we do highly recommend "location landing pages"
Essentially what these involve is multiple location URL's with unique content per page, as for example:
www.example.com head office is based in Kent, already ranking well within the area and established a strong online presence, Also the business is appearing on Google Maps with an active Google business listing.
Further expanding the business, the company now would like to start targeting surrounding locations, main areas such as Crawley and Croydon - these locations are now within another area of the country and not counted as Kent.
To help assist the success of the site's SEO and location specific results, we will advise to create location landing pages.
In order to achieve this, the website will require two separate location pages, simplified below:
These two new pages will be very specific to the areas as the URL has the location involved it provides Google a clear pathway to the new areas the company wishes to start ranking for.
If you have physical offices within various locations, they also require a location landing page for all present locations, along with their own Google business listing on Google maps.
That's the first step, now comes the importance of written content on these pages, both pages will require to have unique content where nothing is copied from the website. The content involved requires to be location specific, adding case studies/projects/specific blog on these pages is particularly useful, we do recommend being careful with overly repeating the location within the content. (not repeating the word of the location too many times) It is also helpful to have a contact form for each location page for people to get in touch at ease.
Should you need some assistance for the location pages, we do offer a separate service for SEO content writing that will help compliment this achievement.