Welcome to the start of your journey with our SEO campaign!
Here we will cover expectations and how our teams perform research for your chosen keywords.
Within the first couple of days of the campaign our technical team perform research based on keyword ideas, location and competitors provided within the questionnaire. You will find no keywords uploaded on the dashboard until the research has been completed, this can take a bit longer dependant on your package.
Our technical team research the best performing keywords for your unique site in order to deliver results, this analysis consists of many factors involved, a few examples below:
Competitiveness:
Let's say you are a lawyer based in London and wish to rank on Google for London based keywords such as "solicitors in London" as we all know London is highly saturated with competition. We therefore need to ensure keywords chosen are achievable based on the domain authority you currently hold.
Domain Authority:
Brand new sites indexed with Google will hold no history, trust and authority with Google therefore we head into what we call "long tail keywords" in order to deliver results. Keeping the same example as "solicitors in London" we will then extensively research keywords that are variations of "solicitors in London" as an example if the company provides specific service such as divorce solicitors we will then choose specific keywords that drive to the relevant page on your site. Rather than going for the majorly competitive keyword we will go for the "low hanging fruit" that will deliver results.
Location:
Yet again referring to London, we have plenty of competition already present across the top 10 pages of Google, if there are specific locations your cover based on your Google business listing (maps listing) we will then perform localised SEO. If you have multiple locations targeted, you will require a higher package than Starter, this is because the package will be spread too thin with more than 1-2 locations according to the workload and amount of keywords provided.
There's many more factors involved but the above are some of the main points to be covered.
Our support team will call you when the keywords have been researched and uploaded on the dashboard to go over them together and let us know regarding any changes, we are here to work together!