This section will cover the first report you will receive via the SEO dashboard. To access your SEO reports please select "Onpage Reports" within your SEO dashboard link which will start with: https://dashboard.marketinghelpdesk.support/ If you have lost the link please contact us via the helpdesk ticket system.
Please note: We require your full admin website logins in order to access the site to complete the On-Page SEO work. Not providing logins will delay the On-Page SEO, therefore we will work extra hours towards the Off-Page SEO.
Duplication Issues:
Homepage of a website should not be accessible via multiple paths as shown below. This is creating the issue of internal duplicate content and it can have detrimental impact on the visibility of the website. Technically only one version of a web page should be accessible to search engines. To fix this issue we need to 301-redirect one version to the preferred version of the URL.
To a human, all these URLs represent a single page. To a search crawler, though, every single one of these URLs is a unique "page."
• https://www.example.com/index.php
Schema Markup:
You can boost your SEO efforts by utilizing the Schema.org markup. By adding the structured markup to your website, you’re helping the search engines to better identify content on your website, such as your company’s name, address, and phone number. Using your Schema markup, the search engines can easily discover that information.
The best tool for testing a website’s structured data is: https://search.google.com/test/rich-results
Robots.txt Implementation:
Search engines have two main jobs:
• Crawling the web to discover content;
• Indexing that content so that it can be served up to searchers who are looking for information.
To crawl sites, search engines follow links to get from one site to another — ultimately, crawling across many billions of links and websites. After arriving at a website but before spidering it, the search crawler will look for a robots.txt file. If it finds one, the crawler will read that file first before continuing through the page. Because the robots.txt file contains information about how the search engine should crawl, the information found there will instruct further crawler action on this site. If the robots.txt file does not contain any directives that disallow a user-agent’s activity (or if the site doesn’t have a robots.txt file), it will proceed to crawl other information on the site.
Sitemap.xml:
A good XML sitemap is a roadmap to all important pages of a website. This roadmap guides Google to all main content on a website. Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless. We need to make sure Google will be able to easily crawl all pages we deem essential on your website.
Blocking TAG Pages:
All quality pages on a website should be indexed by Google, while others, such as tag pages, should be blocked using “noindex,follow” directive. This will also avoid content duplication on your website.
WordPress Plugins: (only if you have Wordpress site)
For every WordPress install, it is a good practice to keep all your plugins up to date, in order to benefit from latest security & stability improvements. Adding extra plugins that might create new functionalities for your website (such as SEO plugins and so on) is also something that will assist in our SEO efforts.
Homepage Title Tag, Meta Description & H1 Tag:
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page's content.
Meta descriptions are HTML attributes that provide concise summaries of webpages. They are between one sentence to a short paragraph and appear underneath the blue clickable links in a search engine results page (SERP).
H1 tag is still an important on-page ranking factor. For the home page, we will generally want to:
• communicate the site’s main purpose
• include 1 or 2 high level keywords in the process
Optimal title length – 60 characters Optimal description length – 70-160 characters