Google business listing is a directory owned and run by Google, completely for free.
Should you wish to have a Google business listing created, please raise a ticket and our support team will gladly assist - please note - you do require an active business address in order to create this listing.
Let's say you are looking for a supermarket closest to you, you will see the below listings at top of Google search - all of these searches at the top are indexed locations for the nearest supermarket to your location.

If you select "view All" Google will take you directly to all of the relevant listings for your search query based on the IP (address) of your searched location:

This is a fantastic way to help your site appear on Google Maps, allowing you to post offers, update images, have reviews and so much more.
Should people search for your business, for example a pub, restaurant, office and so forth, your audience will find out more information about your company with open times, availability, address, contact number, website and so much more!
Here's a fantastic example for a local pub:


It is highly beneficial for any business to have a Google business listing, if your website does not have a listing created already and you do have a present business address mentioned on your site - especially the contact us page, we will create the listing as part of the SEO service.
Should you already have a business listing already created please contact our support team so we can provide the best email address to add us as a user - this way our technical SEO experts may enter the listing and further optimise if there is anything missing.